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HOW DO YOU GROW A FOOD BRAND AND KEEP THE INTEGRITY OF THE FOOD AND THE BRAND AT A HIGH LEVEL

HOW DO YOU GROW A FOOD BRAND AND KEEP THE INTEGRITY OF THE FOOD AND THE BRAND AT A HIGH LEVEL

Randy is the founder of Chronic Tacos, the Southern California chain of fast-casual Mexican food restaurants. Born and raised in Orange County, Randy draws his inspiration from the distinct Californian food culture. Randy grew up on authentic Mexican food and signature SoCal taquerias. He believed that the tastiest taquerias were small, family-owned shops, which led him to open his first Taco shop using third-generation family recipes he acquired from a close family friend. When Randy was struck with the idea of made-to-order Mexican food that was both fast and fresh, Chronic Tacos was born.