Randy and Dan grew up in SoCal, where every corner was packed with fresh Mexican. The food was great, but they knew there was an opportunity to create a taco shop with great Mexican food and a vibe inspired by their Southern California roots.

Great service, music, and artistic design would be essential-- but it was the food that would be the cornerstone.

With a little help from some third-generation family recipes, the first Chronic Tacos swung open its doors in 2002. The laid-back atmosphere and authentic Mexican food drew in a following and the Taco Life was born. Inspired by sunny SoCal vibes, and individuality-- the Taco Life movement continues to spread across the nation.