Can you guess America’s fastest-growing condiment in terms of popularity and sales? Nope, it’s not ketchup, mustard or barbecue sauce. A new condiment has been crowned America’s favorite fastest-growing condiment and it may make you sweat. Yep, you’ve guessed it: Hot sauce.
Since 2000, the American hot sauce market has grown by 150 percent. That’s more than that of barbecue sauce, ketchup, mayonnaise and mustard combined. As hot sauce heats up the U.S., businesses, specifically restaurants, are starting to notice and respond to this increased demand.
Chronic Tacos Heats Things Up
Chronic Tacos has been a front-runner in recognizing this trend and creating their very own and authentic Ghost Pepper Hot Sauce. Numerous Chronic Tacos franchisees reported that their customers were requesting a sauce spicier than their homemade red sauce. When the executive team at Chronic Tacos heard word of this, they knew they had to respond by bringing some more heat to their menu.
“We served Gringo Banditos hot sauce at the time, but there were those customers who wanted us to kick it up a notch,” Dave Mohammed, Chronic Tacos said. So we reached out to our friend Dexter who owns Gringo Bandito and had him help us out craft up something special for our customers.”
The Chronic Tacos team tested out several recipes, but after a few failed attempts they discovered that they couldn’t find the right balance of heat and flavor. After some serious contemplation they soon had an epiphany; take Chronic Tacos’ already delicious red sauce and add in Ghost Peppers and habaneros. Doing so gave the sauce a distinct flavor while also bringing heat. How much heat? Well, on the Scoville heat index where a standard jalapeno has a score of 3,500, the Ghost Pepper Hot Sauce heat level is over 1 million. Yeah, that’s pretty hot.
Ghost Pepper Hot Sauce Becomes Full-Time Menu Item
After several months of testing and the loss of several taste buds, the Ghost Pepper Hot Sauce was complete, and customers couldn’t seem to get enough of it. Originally the Ghost Pepper sauce was released as a limited time offer condiment, but the customer demand for the product was so overwhelming, Chronic Tacos decided to bring it back as a full-time menu offering.
“Our customers can’t get enough,” Mohammad said. “They love it because it is not just hot for the sake of being hot, it actually has great flavor too. Every menu item goes great with our hot sauce, but customers should remember that a little goes a long way.”
For more information on how you can become a Chronic Tacos franchisee, visit our franchise opportunities page today
Posted on 12/23/2014 at 12:00:00 AM